Millie Bobby Brown, star of the Netflix television series Stranger Things, announced the launch of her new beauty line — Florence by Mills. It will be available online on August 26th. 

The product lineup includes the “mind glowing peel-off mask,” shown above. The mask is iridescent purple — and infused with lavender. 

The 15-year-old-actress posted, “so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it…” (See the rest of her post below.)

The product lineup includes the “mind glowing peel-off mask,” shown above, via Instagram/florencebymills. The mask is iridescent purple — and infused with lavender. The cute plastic packaging is also lavender. 

The name Florence is Brown’s grandmother. She tells WWD,  “I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things…” 

According to Fashionista, and Fortune, the beauty incubator Beach House produces and manages the collection. It was developed to appeal to Generation Z.

The line will be available online, and at Boots in the UK.



 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that’s a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡

A post shared by mills (@milliebobbybrown) on Aug 20, 2019 at 6:00am PDT